Do you want to become a better negotiator? Then this course is for you! There is both an art and science to negotiating and in this course we will teach you both. You will get 10 powerful negotiating tools that will give you that edge in any negotiations. These tools will allow you not only close your deals faster but get exactly what you want out of the deals you are negotiating.

Investors have a set of metrics and indicators that will trigger them into taking action. Get the inside scoop on how to build the investor deck that speaks their language and incites them to fight to fund your business As the founder & CEO of Pitch Genius, I have dedicated my career to supporting early-stage founders and it has made me fluent in investor-speak. It’s how I developed a methodology for strategic investor communications that I’m proud to say makes it 40x more likely that a startup gets funded. At Pitch Genius, we're on a mission to get you funded. Whether it's your first time raising capital or you're a serial entrepreneur, our team has the know-how, creativity, and business acumen to craft an investable story rooted in research. We know what moves the needle for investors and what will book you more meetings. Our commitment to your startups' success does not end with the delivery of a pitch deck, though. We offer a full suite of services designed to support each startup's individual journey from financial modeling to coaching you on how to deliver the pitch.

Making money is the very reason your business exists – but often, entrepreneurs don't pay enough attention to the financials that drive the bottom line. Sound financial planning documents can not only win over investors; they're valuable tools for monitoring the company's progress toward profitability. In this course we'll examine and counteract common mis-perceptions about financial planning, learn about different models for revenue and cost projections, and use worksheets to build the statements that matter most. We have included a full financial model that you can use to build a complete financial model for your business. Please note this course does not walk you through how to use the model. This course is intended to create a solid foundation so you can move on to create a financial forecast for our business.

Revenue forecasting is a form of predicting the future – which makes it intimidating, and may be why so many entrepreneurs hazard wild guesses to get it over with as fast as they can. But tying income projections directly to marketing and sales activities and using industry research to justify growth predictions is essential if you want to transform your revenue model into a useful tool for tracking performance and staying on top of your cash flow. In this course, we’ll look at what drivers create revenue, which revenue models work best for product, service, and subscription or membership businesses, and how to predict how fast your business will scale. Detailed worksheets accompanying this course help you develop your own models that are succinct, understandable, accurate, and actionable.

The success of your business depends on the people you employ, and preparing to bring the right talent on board just when you need it will be crucial to a successful launch and ongoing growth. The more you know in advance about when you’ll need to hire, for which positions, and at what rate, the better you’ll be able to forecast staffing expenses and put management structures in place to prevent turnover. And developing an accurate model for predicting how much each member of the staff will contribute to income generation helps you create realistic revenue forecasts. We’ll not only cover how staffing plans interact with the rest of your financial reporting, but we’ll establish guidelines for whether to build staff or hire contractors, how to set pay rates and predict costs of benefits, and calculate the ROI of positions across the organization. Using the accompanying spreadsheet tool, you’ll develop a staffing plan that matches your talent needs with the right personnel at the right time. “Where did all the money go?” may be a common refrain when paying the monthly household bills, but expenses should never be a mystery when you’re launching a business. A thorough understanding of the costs of doing business – from rent to trade show marketing collateral – is essential to keep track of income and cash flow; you can track actual expenses against the projections as you move past launch and adjust activities accordingly. You also need to know baseline expenses so that you can price your offering appropriately and eventually realize a profit. This course also details potential expenses and their classifications, along with their potential tax implications, and offers a detailed worksheet for breaking out and tracking all the costs involved in running your business. Armed with this information, you’ll not only build solid financials for your business plan you’ll also build a buffer against overspending.

The income statement, or P&L, is the financial report investors will scrutinize the most – and with good reason: it's where all your projections and calculations are summarized to tell the story, in numbers, of how your business will make money. This course will help you bring everything together to develop a P&L that's accurate and convincing. Given that 8 in 10 business failures can be attributed to poor cash management, tracking how much cash is coming in and going out is crucial to startup success. The cash flow statement provides an ongoing record of income, investments, and expenses so you can adjust activities and stay on target. You can also predict how much you need to invest in the business before your business achieves positive cash flow – more money coming in than going out. In addition to addressing these crucial calculations, this course delves into strategies for managing cash flow and establishing a realistic basis for cash flow projections. Using the accompanying spreadsheet in tandem with on-demand expertise, you’ll develop a sound cash flow strategy that sets your company on a path toward growth.

Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing. 

You’ve staked out a vision, studied the competition, and run the numbers – now, how to get from point A to point B? Use an execution strategy as your go-to-launch playbook. Your execution strategy contains all the nuts-and-bolts plans you need to start the business, from identifying key milestones to establishing performance metrics that will help you benchmark your progress. Staffing goals, risk mitigation, startup tactics, and any other specifics your business requires, from technology specs to strategic sourcing relationships, should all be concretely described to give potential investors confidence that you know what it takes to get to launch. Full of useful charts and tools for creating your own action plans, this learning stream also looks at real-life examples to show how elements of the execution strategy come into play. Armed with the downloads plus the accompanying workshop session, you’ll have everything you need to develop an execution strategy that sets out the steps along your path to success.

You're selling, but you're not creating profit. Understanding the relationship of your costs and margins is critical to your business' success. Sounds simple, not necessarily. Learn how to dissect this equation so you can come out on top. About Kunal Chopra Kunal is passionate about building and scaling tech companies. He is currently the CEO Kaspien (NASDAQ:KSPN), a software and tech-enabled services platform company that partners with brands to grow their businesses on marketplaces such as Amazon, Walmart, and eBay among others. Kaspien is headquartered in the Spokane, WA area, has over 150 employees, has done more than $1B in marketplace sales, and has served over 4000 brands. Under his leadership, Kaspien won for “Best Place to Work at – Inland Northwest” for 2 years in a row – 2020 and 2021, “Best Company to Work at in Washington, 2021, Medium Sized Category by Seattle Business Magazine” and “Most Innovative Marketing Automation Software - AdManager” awards. During his 15+ year career in technology, Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, Chief Operating Officer of eSports betting company Unikrn and as Director of Product at the world’s fastest-growing startup at the time - Groupon. He has also consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, and the world’s top education-focused performance marketing company - All Star. He also holds an MBA from a global business school - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University.

Unfortunately, most entrepreneurs do a very poor job at strategic planning, yet it is one of the most important activities you can do in your business. Not only do you need a plan, but you must manage it each and every day. Judy Whalen is an expert in building these strategic plans for business and she will walk you through her proven process for doing so. About Judy Whalen Judy Whalen is a strategic growth expert. Business and nonprofit leaders hire Judy because they want to grow their organization and need a strategic growth plan to provide the clarity about their marketplace so they can make smart decisions. Judy founded the Center for Strategic Change in 1992. It specializes in strategy development, market research, and communicating clients’ strategic initiatives to their key stakeholders. Judy and her team design and facilitate strategic thinking sessions, complex strategic planning projects, market research studies, nonprofit mergers and acquisitions, and provide Board of Directors’ governance training. The Center for Strategic Change also offers the online courses: Accelerate Your Business Growth Using Strategic Planning, Strengthen the Harmony Between Your Life, Family, and Work, and the three-part video series on governance for nonprofit boards of directors, Building the Effective Leadership Team. Judy’s clients span the globe – from local entities to international organizations. She works with clients in person and virtually.

Operating your business without a sound financial strategy is like driving your car down the freeway, blind...where you end up is a guess...if you get there at all. In this session we'll walk you through the easy steps to building a model that will guide you gracefully down the road ahead. About Nina Ventrella Business Professionals hire me to help them develop their Intellectual Property because most have no clue how to eliminate the competition and get out of the norm. They tend to blend in with the crowd and become the problem instead of the solution. So I help them to crush the competition, be set apart and hi- lighted and create a demand for the value that they carry. Bottom line: I create history makers and disruptors in the marketplace that want to increase their income, impact and influence and solve the world's problems. Nina Venturella , A Serial Entrepreneur who has a PHD in school of hard knocks. With her vast knowledge on how to scale businesses to 6 and 7 figures, using authority leveraging modalities such as books, summits and franchising peoples IP( Intellectual Property) Nina is an award winning author, Franchisor and innovator of proprietary process that went global including XTract a hands on healing modality for the lymphatic system that became her signature process for her franchises Spectacular Health. Nina has been a leader in wellness for the last 3 decades and is continuing to create other global brands as well.

There are lots of ways to fund your business, even if you're not profitable, if you understand the landscape. This session will reveal some great, funding secrets. About Jurie van Rensburg Jurie brings his 30+ years’ experience as CFO and Strategic Growth Partner, combined with his vast international network across multiple industries, to focus on building solid foundations for entrepreneurs to prepare for exponential growth and facilitating the required funding to achieve this. Born in South Africa, Jurie has lived and worked in various African countries and moved with his family to the UK 23 years ago where, after a successful career in the corporate world, decided that he can add a lot more value to business and project owners as a consultant. During the past 15 years Jurie has raised or facilitated finance and equity investment offers in excess of $2Bn and has a track record of growth rates in excess of 400% percent for several businesses that he’s been involved with as board advisor.

There is no question that your business could be a huge success, but you must know and master these 15 key strategies that Ken carefully outlines in this course.  The good news is that these universal strategies apply to just about every business.   Ken will walk you through each strategy and provide you with the key techniques you can deploy today to master each one in your business.  Strategies such as Know Your Numbers which highlights the meaning behind critical financial metrics in your business, enable you to manage your growth.  Also, we will cover how to set yourself apart from your competitors in a meaningful way.  These are just two of the 15 strategies Ken will cover with you.   In this course, Ken will show you the specific tactics and strategies that you must focus on to drive long lasting success in your business.  Even better, many of these strategies you can literally start acting upon today and start seeing meaningful business results right away.  

Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong. But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest? What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.

Dive deep into the realm of thought leadership with Ken Burke, CEO of Microcasting and Entrepreneur Now Network. With a quarter-century of experience in B2B software selling, Burke emerged as an "accidental thought leader" in e-commerce. This transition was not mere chance but the result of proactive business promotion, media engagements, and an innate grasp of customer needs, culminating in his highly-regarded book "Intelligence Selling." This comprehensive course distills his journey and offers a blueprint for those eager to become thought leaders in their sectors. Participants will understand the essence and significance of thought leadership, distinguishing it as a role where one educates, creates content, and inspires. Ken delves into the importance of crafting a resonant personal brand, developing a strategic vision, and selecting the right platforms that align with one's strengths. It emphasizes the strategy before execution, underscoring the need for patience, perseverance, and passion. Importantly, the course covers the art of aligning content with audience challenges, using insights from competitors to establish a unique market position, and conveying value by emphasizing benefits over mere features. Strategic marketing is also highlighted, urging participants to choose platforms that sync with their strengths and the preferences of their target audience. Both individuals and corporations stand to benefit, as Burke points out the need for organizations to have dedicated representatives championing thought leadership. In essence, thought leadership is framed as a journey of connection, differentiation, and consistent growth, and under Burke's tutelage, attendees are well-equipped to excel.

Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

Welcome to this micro-course on Create a Compelling Event. This is one of the best sales tools you can use to get someone to sign on the dotted line. Closing deals is not the easiest thing to do, but when you can create a compelling event you can actually move deals forward faster, get them closed, and get the customer up and running on your product or service.

A solid sales engagement strategy and aligning sales and marketing teams are critical to converting customers into buyers. In this course, Jayson Duncan introduces the Sales Alignment Method and emphasizes the need for a lead qualification framework. The course outlines a five-step process for engaging customers through the sales process. It emphasizes the importance of focusing on the entire sales process, not just the top, middle, and bottom of the buyer's journey. The course also discusses the importance of creating awareness, education, lead nurturing, decision-making, retention, and advocacy. Finally, the course introduces the Magnificent Seven, a process that includes seven types of videos a company needs to sell more. About Jayson Duncan Using storytelling to sell millions of dollars, Jayson Duncan is the founder and Chief Storyteller of Miller Farm Media, helps your digital assets increase sales for you. From website design, cinematic award-winning video production, and digital advertising to social media management on LinkedIn, Facebook, Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle since 2000.

How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This course provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.

Your marketing can be highly effective, or more times than not, it can be a waste of your money. Learn the strategies that will set you on the right road from the get-go. About Matt If you want to grow your influence, have a bigger impact, and make more money in the process, our next guest is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.

Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course dives deep into the essence of marketing as a collaborative endeavor, emphasizing the pivotal role of inter-departmental synergy, especially with sales. Unpack the common missteps of businesses that offer great products but falter due to weak marketing strategies. Learn from Angelo's insights that reveal the downfall of many strategies is poor execution, with a staggering 92% meeting their demise due to this. Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co. Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers' minds. The course wraps up with the creation of a robust growth plan, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.

"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks such as writing emails or articles. In this course, you will learn how to utilize ChatGPT's generative AI technology to create human-like responses and generate creative content for marketing purposes. You will be introduced to Deepak Goyal, an expert in AI technology who has been working in the field for over ten years and is both an engineer and a marketer. Deepak will demonstrate the capabilities of ChatGPT and the GPT language model to generate responses to text prompts. You will learn how to interact with the tool, create and refine prompts, and understand its limitations. The course will cover the basics of generative AI technology, how it differs from rule-based or supervised learning, and the potential it has to simulate human-like thinking. You will also gain an understanding of the precautions that marketers should consider when using AI technology, particularly chat, and how to avoid plagiarism while generating product descriptions. The course will emphasize the importance of understanding your target audience and how to tailor content to their personas, including using the language model with as much relevant information as possible about the product. You will also learn how to refine prompts and experiment with different prompts to find the best results for your needs. Lastly, the course will cover the future of AI and where it is headed, including how companies are integrating GPT technology and fine-tuning it for subject matter. You will gain a comprehensive understanding of how to use AI and ChatGPT to enhance your marketing and sales strategies and stay ahead of the competition.

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.

Are you currently running YouTube Ads? Or maybe you’re looking to start running YouTube Ads to grow your business? This YouTube Ad Formula will teach you the 9 secret ingredients that every YouTube Ad MUST have. Taught by Kevin Anson, a Video Marketing Expert, Kevin has personally scripted and produced YouTube ads for some of the biggest brands and influencers in the world. If you’re looking to grow your business with paid advertising this year, The YouTube Ad Formula is a program every business owner must have in their company’s advertising training library. The YouTube Ad Formula is a series of 9 battle-tested ingredients that help ensure your YouTube Ads get viewed and clicked on by the right people. Every ingredient in the formula is designed to either qualify or disqualify the viewer so you get the best prospects and spend the least amount in ad spend.

Did you know that 82% of all internet traffic worldwide comes from video? If you’re not using video in your marketing, there’s no better time to start than now. This training covers everything you need to know when it comes to recording your video content the right way. We’ll cover how you can start being amazing on camera, how to write successful headlines for your videos, how to get people to stop and watch your videos on social media, how to record videos like a pro, and we’ll even cover how to add those ever-popular captions, even if you don’t want to learn complicated editing software. Whether you’ve been producing videos for years, or this is all new to you, this course has something for everyone at all levels.