Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong. But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest? What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.

Dive deep into the realm of thought leadership with Ken Burke, CEO of Microcasting and Entrepreneur Now Network. With a quarter-century of experience in B2B software selling, Burke emerged as an "accidental thought leader" in e-commerce. This transition was not mere chance but the result of proactive business promotion, media engagements, and an innate grasp of customer needs, culminating in his highly-regarded book "Intelligence Selling." This comprehensive course distills his journey and offers a blueprint for those eager to become thought leaders in their sectors. Participants will understand the essence and significance of thought leadership, distinguishing it as a role where one educates, creates content, and inspires. Ken delves into the importance of crafting a resonant personal brand, developing a strategic vision, and selecting the right platforms that align with one's strengths. It emphasizes the strategy before execution, underscoring the need for patience, perseverance, and passion. Importantly, the course covers the art of aligning content with audience challenges, using insights from competitors to establish a unique market position, and conveying value by emphasizing benefits over mere features. Strategic marketing is also highlighted, urging participants to choose platforms that sync with their strengths and the preferences of their target audience. Both individuals and corporations stand to benefit, as Burke points out the need for organizations to have dedicated representatives championing thought leadership. In essence, thought leadership is framed as a journey of connection, differentiation, and consistent growth, and under Burke's tutelage, attendees are well-equipped to excel.

Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

Welcome to this micro-course on Create a Compelling Event. This is one of the best sales tools you can use to get someone to sign on the dotted line. Closing deals is not the easiest thing to do, but when you can create a compelling event you can actually move deals forward faster, get them closed, and get the customer up and running on your product or service.

A solid sales engagement strategy and aligning sales and marketing teams are critical to converting customers into buyers. In this course, Jayson Duncan introduces the Sales Alignment Method and emphasizes the need for a lead qualification framework. The course outlines a five-step process for engaging customers through the sales process. It emphasizes the importance of focusing on the entire sales process, not just the top, middle, and bottom of the buyer's journey. The course also discusses the importance of creating awareness, education, lead nurturing, decision-making, retention, and advocacy. Finally, the course introduces the Magnificent Seven, a process that includes seven types of videos a company needs to sell more. About Jayson Duncan Using storytelling to sell millions of dollars, Jayson Duncan is the founder and Chief Storyteller of Miller Farm Media, helps your digital assets increase sales for you. From website design, cinematic award-winning video production, and digital advertising to social media management on LinkedIn, Facebook, Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle since 2000.

How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This course provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.

Your marketing can be highly effective, or more times than not, it can be a waste of your money. Learn the strategies that will set you on the right road from the get-go. About Matt If you want to grow your influence, have a bigger impact, and make more money in the process, our next guest is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.

Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course dives deep into the essence of marketing as a collaborative endeavor, emphasizing the pivotal role of inter-departmental synergy, especially with sales. Unpack the common missteps of businesses that offer great products but falter due to weak marketing strategies. Learn from Angelo's insights that reveal the downfall of many strategies is poor execution, with a staggering 92% meeting their demise due to this. Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co. Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers' minds. The course wraps up with the creation of a robust growth plan, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.

"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks such as writing emails or articles. In this course, you will learn how to utilize ChatGPT's generative AI technology to create human-like responses and generate creative content for marketing purposes. You will be introduced to Deepak Goyal, an expert in AI technology who has been working in the field for over ten years and is both an engineer and a marketer. Deepak will demonstrate the capabilities of ChatGPT and the GPT language model to generate responses to text prompts. You will learn how to interact with the tool, create and refine prompts, and understand its limitations. The course will cover the basics of generative AI technology, how it differs from rule-based or supervised learning, and the potential it has to simulate human-like thinking. You will also gain an understanding of the precautions that marketers should consider when using AI technology, particularly chat, and how to avoid plagiarism while generating product descriptions. The course will emphasize the importance of understanding your target audience and how to tailor content to their personas, including using the language model with as much relevant information as possible about the product. You will also learn how to refine prompts and experiment with different prompts to find the best results for your needs. Lastly, the course will cover the future of AI and where it is headed, including how companies are integrating GPT technology and fine-tuning it for subject matter. You will gain a comprehensive understanding of how to use AI and ChatGPT to enhance your marketing and sales strategies and stay ahead of the competition.

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.

Are you currently running YouTube Ads? Or maybe you’re looking to start running YouTube Ads to grow your business? This YouTube Ad Formula will teach you the 9 secret ingredients that every YouTube Ad MUST have. Taught by Kevin Anson, a Video Marketing Expert, Kevin has personally scripted and produced YouTube ads for some of the biggest brands and influencers in the world. If you’re looking to grow your business with paid advertising this year, The YouTube Ad Formula is a program every business owner must have in their company’s advertising training library. The YouTube Ad Formula is a series of 9 battle-tested ingredients that help ensure your YouTube Ads get viewed and clicked on by the right people. Every ingredient in the formula is designed to either qualify or disqualify the viewer so you get the best prospects and spend the least amount in ad spend.

Did you know that 82% of all internet traffic worldwide comes from video? If you’re not using video in your marketing, there’s no better time to start than now. This training covers everything you need to know when it comes to recording your video content the right way. We’ll cover how you can start being amazing on camera, how to write successful headlines for your videos, how to get people to stop and watch your videos on social media, how to record videos like a pro, and we’ll even cover how to add those ever-popular captions, even if you don’t want to learn complicated editing software. Whether you’ve been producing videos for years, or this is all new to you, this course has something for everyone at all levels.

LinkedIn is one of the most important marketing tools you can use to promote your business but so many entrepreneurs use it the wrong way. Let's show you how to turn LinkedIn into a powerful sales and marketing tool that drives real business results. TY Giuliani is one of the foremost experts in driving sales via LinkedIn. About Ty Giuliane Tyron Giuliani is an Australian entrepreneur, but after being injured and suffering a permanent disability while in the Australian Army, Tyron left Australia on a whim and moved to Tokyo, Japan. Fast forward 22 years and he is still there, speaks Japanese like a 3 year old, but has co-founded, founded, and Partnered at three 7 to 8 figure businesses. From starting first business servicing weddings as an ordained minister, to providing wedding dresses over 420 weddings a month. To working with 67 Fortune 500 companies to build their management teams in Asia, hosting Vice President Al Gore in Japan after winning his Nobel Peace prize, to opening a K-pop event space in Tokyo. And since 2017 coaching other B2B business owners his unique methods of transforming LinkedIn from a stale, resume profile approach, to recreating your own person mini-website in LinkedIn and using a sales funnel there to land clients! He has been a master at taking his weaknesses and tuning them into strengths which has helped carried him through to success. Married to a bi-racial Korean – Japanese, he has two daughters Jasmine and Mia. In his spare time Tyron is known to obsess on rare documents from European royalty.

Most business owners attend networking groups to showcase their business. Yet very few attend an event prepared to deliver their business in a concise way that creates interest from the listener. Too often they mutter something they made up on the spot and confuse their audience and consequently lose business and opportunities. This does not have to be your reality. During this lesson I teach my step-by-step formula for creating a killer elevator speech that will stop people in their track, get them to drop their guard, listen to you and want to do business with you. All this in a 10-second business message that I call your core message.

How are you going to create demand for your products and services? This two-part course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

No matter how great your product is, the messaging you use about it can solely make or break its success. Tune in and get the tips and tricks to help insure you craft the best messaging possible. About TJ Walker TJ Walker has created numerous Udemy best-selling courses in the fields of personal development, public speaking, presentation skills, media training and communication skills. Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament. He has conducted presentation and media training workshops on six continents in more than two dozen countries. His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is also the author of "Media Training AZ" and "Media Training Success." Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator. In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period. Walker has also served as a former President of the National Speakers Association, New York City. Walker was a merit scholar at Duke University where he graduated magna cum laude.

Understanding what differentiates your product or service is critical to our-pricing your competition. We'll show you how to create a unique selling proposition that will make you stand out, and make you more money. About Dr Sandardas Annamalay Dr Sundardas D Annamalay is a multiple award winning entrepreneur, Amazon best-selling author, physicist, Professor of Natural Medicine and Naturopath, Homoepath and Acupuncturist practicing in Singapore for the last thirty-three years. He is CEO of NTC Alliance Group of Companies. He has seen upwards to 15,000 clients from more than 30 countries. He has spoken in and presented in more than 12 countries.He has helped organisations increase their revenue to the tune of $25 million with strategic business consulting.

In today's digital retail landscape, successful e-commerce merchandising is the key to engaging customers and driving conversion rates. This comprehensive course, "Mastering E-commerce Merchandising," equips you with essential strategies and hacks to create exceptional online shopping experiences that resonate with customers and boost your brand's bottom line. Through a series of 10 dynamic lessons, you'll dive deep into various e-commerce merchandising tactics, from optimizing product pages and incorporating video content to enhancing brand values and offering personalized customer experiences. Discover how to leverage the power of social media, master the art of virtual appointments, and gain insights into the art of mystery shopping to fine-tune your website and outperform competitors. Whether you're a seasoned e-commerce professional or just starting your journey, this course will empower you to stay ahead in the competitive e-commerce landscape by delivering superior online shopping experiences that capture customers' hearts and wallets. Join us on this transformative journey and revolutionize your e-commerce strategy today!