Do you want to become a better negotiator? Then this course is for you! There is both an art and science to negotiating and in this course we will teach you both. You will get 10 powerful negotiating tools that will give you that edge in any negotiations. These tools will allow you not only close your deals faster but get exactly what you want out of the deals you are negotiating.

Tammy Lawman and Brooke Emery are the Founders of Link Lab LLC, where their motto is “Do Good and Have Fun!” They are conscious connectors who shine a light on mission-driven women and their offers to drive revenues and create mega impact in the world. They do this through joint ventures, affiliate programs, funnel creation, social media and email marketing, interviews, and other visibility and PR opportunities. The fastest and most effective way to grow your business is by leveraging the power of aligned and strategic partnerships. And when you do this in an organic way and from a space of high frequency, you not only build supportive and lasting relationships with your partners, you create mega impact and profits. Tammy and Brooke have an inside-out approach to collaborations. They believe in building long-term relationships based on mutual respect, admiration and a genuine desire to help the other person. You can easily implement their 5-step strategy to create impactful business partnerships that bring you a loyal audience of raving fans and 6- to 7-figure revenues and beyond.

Your market’s growth rate is out of your hands — but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company’s objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid.

The single most important document when talking with investors is your Investor Pitch Deck.  This is usually the first thing they see from you, so it has to grab their attention so you standout from the hundreds they might receive in a month.  I will show you how to carefully craft each slide with the right message that engages investors to read on.  When presenting to investors, there is a common set of slides that investors typically like to see.  I will show you exactly what slides investors want to see and in what order.  Then I will help you build out your slides with the right information and format for each.   In this course, I will walk you step by step through the process of creating an investor pitch deck that will get noticed by investors (and will most assuredly increase your chances of getting funded).   As part of this course, you will receive a Pitch Deck Template that you can use to build your own pitch deck.  Also, I have included a Sample Pitch Deck to help guide you though the process.  Finally, there is an accompanying 30 page eBook that comes along with the course. 

Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing. 

How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This course provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.

Making money is the very reason your business exists – but often, entrepreneurs don't pay enough attention to the financials that drive the bottom line. Sound financial planning documents can not only win over investors; they're valuable tools for monitoring the company's progress toward profitability. In this course we'll examine and counteract common mis-perceptions about financial planning, learn about different models for revenue and cost projections, and use worksheets to build the statements that matter most. We have included a full financial model that you can use to build a complete financial model for your business. Please note this course does not walk you through how to use the model. This course is intended to create a solid foundation so you can move on to create a financial forecast for our business.

Revenue forecasting is a form of predicting the future – which makes it intimidating, and may be why so many entrepreneurs hazard wild guesses to get it over with as fast as they can. But tying income projections directly to marketing and sales activities and using industry research to justify growth predictions is essential if you want to transform your revenue model into a useful tool for tracking performance and staying on top of your cash flow. In this course, we’ll look at what drivers create revenue, which revenue models work best for product, service, and subscription or membership businesses, and how to predict how fast your business will scale. Detailed worksheets accompanying this course help you develop your own models that are succinct, understandable, accurate, and actionable.

In this course, Ken Burke, CEO of Micro Casting, and John Yaworski, an e-learning expert, emphasize the importance of creating an e-learning roadmap. They stress that a well-defined plan is essential for achieving business goals and increasing profitability. John, as an executive producer, shares his expertise in controlling the e-learning process and developing effective media strategies. The course provides a step-by-step process for content creators to follow, focusing on understanding the target audience, defining the message, and ensuring learner engagement. Ken and John highlight the value of expert guidance in the e-learning creation process, emphasizing the knowledge and experience professionals bring to the table. Throughout the course, they discuss tailoring content to audience preferences, avoiding over-reliance on PowerPoint, and adapting to different learning styles. They also emphasize the importance of delivering a balanced message that provides enough information without overwhelming learners. By aligning content with desired outcomes and utilizing sales and marketing strategies, learners are inspired to take action. Ken and John also cover effective content preparation, presentation techniques, and the significance of assembling the right team for e-learning projects. They stress considering the distribution platform, planning content usage, and utilizing tools like teleprompters for enhanced delivery. In the final part, the course focuses on audience engagement techniques, highlighting storytelling as a powerful tool for captivating learners. They recommend incorporating stories, examples, case studies, and testimonials to establish connections with the audience. Moving beyond traditional formats, they suggest street interviews and conversations between individuals to increase viewer interest.

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.  This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.  

Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity. In this course, we’ll delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices. In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.

You’ve staked out a vision, studied the competition, and run the numbers – now, how to get from point A to point B? Use an execution strategy as your go-to-launch playbook. Your execution strategy contains all the nuts-and-bolts plans you need to start the business, from identifying key milestones to establishing performance metrics that will help you benchmark your progress. Staffing goals, risk mitigation, startup tactics, and any other specifics your business requires, from technology specs to strategic sourcing relationships, should all be concretely described to give potential investors confidence that you know what it takes to get to launch. Full of useful charts and tools for creating your own action plans, this learning stream also looks at real-life examples to show how elements of the execution strategy come into play. Armed with the downloads plus the accompanying workshop session, you’ll have everything you need to develop an execution strategy that sets out the steps along your path to success.

You're selling, but you're not creating profit. Understanding the relationship of your costs and margins is critical to your business' success. Sounds simple, not necessarily. Learn how to dissect this equation so you can come out on top. About Kunal Chopra Kunal is passionate about building and scaling tech companies. He is currently the CEO Kaspien (NASDAQ:KSPN), a software and tech-enabled services platform company that partners with brands to grow their businesses on marketplaces such as Amazon, Walmart, and eBay among others. Kaspien is headquartered in the Spokane, WA area, has over 150 employees, has done more than $1B in marketplace sales, and has served over 4000 brands. Under his leadership, Kaspien won for “Best Place to Work at – Inland Northwest” for 2 years in a row – 2020 and 2021, “Best Company to Work at in Washington, 2021, Medium Sized Category by Seattle Business Magazine” and “Most Innovative Marketing Automation Software - AdManager” awards. During his 15+ year career in technology, Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, Chief Operating Officer of eSports betting company Unikrn and as Director of Product at the world’s fastest-growing startup at the time - Groupon. He has also consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, and the world’s top education-focused performance marketing company - All Star. He also holds an MBA from a global business school - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University.

No matter how great your product is, the messaging you use about it can solely make or break its success. Tune in and get the tips and tricks to help insure you craft the best messaging possible. About TJ Walker TJ Walker has created numerous Udemy best-selling courses in the fields of personal development, public speaking, presentation skills, media training and communication skills. Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament. He has conducted presentation and media training workshops on six continents in more than two dozen countries. His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is also the author of "Media Training AZ" and "Media Training Success." Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator. In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period. Walker has also served as a former President of the National Speakers Association, New York City. Walker was a merit scholar at Duke University where he graduated magna cum laude.

Don't waste time and money, trying to second-guess what investors want. We'll show you how to make investors fight to fund you. Find out how to determine if you have a winner on your hands. About Ken Krell: For over a third of a century, Ken Krell has inspired thousands of people from all over the world by sharing powerful ways to create wealth, prosperity and happiness in their lives. Ken is known as the producer of “OpportunityThon”, the world-record setting 28 ½ hour live marathon broadcast that featured over 55 of the world’s leading authorities on business, mindset and success. The event reached thousands all over the globe. He followed that up with “World Love Week”, another record-setting digital event (it ran 24/7 for a full week!) that focused on helping businesses grow as a force for good. Ken's signature event is The PRIDE Experience– Where you learn to Produce Ridiculously Irresistible Digital Events that Generate Wealth. PRIDE gives attendees the tools needed to pivot from the physical to digital stage. He’s been respected for decades as an expert in niche marketing strategies in the real estate and mortgage financing businesses and has founded and operated several successful real estate investment and mortgage banking firms.

There are lots of ways to fund your business, even if you're not profitable, if you understand the landscape. This session will reveal some great, funding secrets. About Jurie van Rensburg Jurie brings his 30+ years’ experience as CFO and Strategic Growth Partner, combined with his vast international network across multiple industries, to focus on building solid foundations for entrepreneurs to prepare for exponential growth and facilitating the required funding to achieve this. Born in South Africa, Jurie has lived and worked in various African countries and moved with his family to the UK 23 years ago where, after a successful career in the corporate world, decided that he can add a lot more value to business and project owners as a consultant. During the past 15 years Jurie has raised or facilitated finance and equity investment offers in excess of $2Bn and has a track record of growth rates in excess of 400% percent for several businesses that he’s been involved with as board advisor.

The One Hour Business Plan is a great tool for getting a high level business plan and investment teaser for your business or business idea. This will also help crystalize your business idea and make it tangible to not only you but the rest of the world. The investment teaser can be used to get investors interested in funding your company. This handy overview allows them to get a quick understanding of what you do and request a more in-depth meeting with you. The One Hour Business Plan can also be used to communicate your business concept to potential employees, mentors, coaches, vendors and other people helping you build your business. In this course, I will walk you step by step through the process of creating each key business strategy you need in order to get your business off the ground and attract investors. You will receive not only the guidance but also the One Hour Business Plan Template that makes it easy to build this valuable 2 page document.

Operating your business without a sound financial strategy is like driving your car down the freeway, blind...where you end up is a guess...if you get there at all. In this session we'll walk you through the easy steps to building a model that will guide you gracefully down the road ahead. About Nina Ventrella Business Professionals hire me to help them develop their Intellectual Property because most have no clue how to eliminate the competition and get out of the norm. They tend to blend in with the crowd and become the problem instead of the solution. So I help them to crush the competition, be set apart and hi- lighted and create a demand for the value that they carry. Bottom line: I create history makers and disruptors in the marketplace that want to increase their income, impact and influence and solve the world's problems. Nina Venturella , A Serial Entrepreneur who has a PHD in school of hard knocks. With her vast knowledge on how to scale businesses to 6 and 7 figures, using authority leveraging modalities such as books, summits and franchising peoples IP( Intellectual Property) Nina is an award winning author, Franchisor and innovator of proprietary process that went global including XTract a hands on healing modality for the lymphatic system that became her signature process for her franchises Spectacular Health. Nina has been a leader in wellness for the last 3 decades and is continuing to create other global brands as well.